Fundamentals of Ad Tech for AVOD Services

Listen to this article With everyone wanting more stuff to watch online, ad-supported video-on-demand (AVOD) steps in with a big library of content at no cost. They use data to show you ads and suggest things...

The Ultimate Guide to SEO for OTT Platforms

Listen to this article You've poured your heart and soul into creating a fantastic streaming service. You've got the content, the passion, and the popcorn ready to go. But how will people find your platform...

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Understanding OTT User Management

Listen to this article You’ve just started a new video business! Great! Let’s walk through some of the challenges any streaming business faces while managing and scaling its service.  Are your employees able to...

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Coupon Marketing for OTT Business

Listen to this article The purpose of coupon marketing is to offer a discount to your valuable customers and increase their desire to save money by upgrading plans or purchasing more content.  But coupon marketing...

Subbu Murugan