Anjana DeviGeotargeting refers to the practice of targeting online content, advertising, or other services to specific geographic locations. This can be done through the use of IP addresses, GPS data, or other location-identifying technologies.
Geotargeting is often used by OTT companies to deliver content or services that are relevant to specific regions or countries. For example, an OTT platform might use geotargeting to display different promotions or recommendations to users in different locations.
Geoblocking is a related concept that refers to the practice of restricting access to online content or services based on the user's geographic location. This can be done by blocking access to the content from certain IP addresses or regions, or by redirecting users to different versions of the content based on their location.
In the OTT industry, geoblocking is often used for legal or regulatory reasons, such as to comply with copyright laws or to enforce territorial licensing agreements. It can also be used to protect a company's intellectual property or to prevent the unauthorized distribution of content.
Gokul K
