Social media is one of the most important facets of marketing your streaming business as millions of users flock to social networks every day to pass their time Using social media to increase your streaming service’s visibility is one of the most...
Anjana Devi
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Priyanka DesaiWhat should you look for in an OTT CMS?
Internet technologies and mobile devices have sparked a revolution in digital content consumption. Cisco declared that in 2022, online videos will make up more than 82% of all internet traffic. With so many...
GDPR Consent Management – A Complete Guide
There is a thin line between justifying customer data recording for a better experience and a breach of privacy. Every app on your phone, whether it is an OTT platform or an eCommerce site, records a certain amount of...
OTT Marketing Strategies for User Retention
A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only that, it helps boost customer...
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Marketing Strategies to Encourage User Engagement
User engagement has always been a key element in deciding the success of an OTT platform and VOD streaming app because it impacts the profitability of the app. Highly engaged users are more likely to keep coming back...
How to Build a Successful AVOD Streaming Service?
Until a few years back, content creators or broadcasters followed a distinct video monetization model. It used to be subscription versus advertising, where the market evolved from advertisements to subscription-based...
Nikita Agarwal
How to Create a Whitelabel OTT Platform
There are numerous services to consider when it comes to white label video streaming platforms. Learn how to craft a branded viewing experience.