Have you spent months planning to move your traditional TV channel to the cloud or trying to set up an online TV channel? In addition to carefully planning your content and infrastructure, it’s essential to use the right tools and resources to start an online TV channel. It can be challenging to manage and deliver…
You’ve just started a new video business! Great! Let’s walk through some of the challenges any streaming business faces while managing and scaling its service. Are your employees able to access reports without wasting much of their productive time? Your viewers must be able to access your videos without any difficulty. After all, they have…
Remember the days when you will have to check the newspaper or other printed medium to check what was on air for the day. Today, the program guide has evolved from a printed document to an interactive feature, which keeps users glued to their devices to find out more about what’s available to watch. And…
Everything, including TV, has become easier to access due to the availability of the internet. Antennas, satellite dishes, and fiber-optic cables are no longer used for broadcasting television. Instead, television programs are distributed over the internet. There are so many ways in which content is distributed over the internet. It is no doubt that IPTV…
The purpose of coupon marketing is to offer a discount to your valuable customers and increase their desire to save money by upgrading plans or purchasing more content. But coupon marketing is not just about your existing users. In fact, coupons are a great way to introduce new customers to your OTT service and then…
In today’s world, there are plenty of excellent options besides Netflix, Hulu, and Amazon Prime that can keep people entertained. For streaming services to survive, great content and user experience have become essential requirements. A streaming app can enhance your viewers’ experience when watching your carefully planned streaming content. Moreover, an app that is properly…
Listen to this article Marketing your content with trailers is one of the most effective ways to take it to your audience. The trailer makes them curious about the movie/show and gives them a glimpse into what it will be about. By telling them what to expect, you can set clear expectations that don’t fail…
Listen to this article If you’ve ever binged a show on Freevee or Discovery+ you would have encountered a few ads. Have you ever wondered how those ads were placed in those videos? Advertising drives a significant portion of online video revenues. In 2021, the United States alone made $12.9 billion from video ads and…
Listen to this article After a brief decline in 2020, the global Entertainment and Media (E&M) industry is poised for strong growth with revenues rising a strong 10.4%. The report also forecasts that by 2026, the E&M industry will approach US$3tn in revenues. The image shows the fierce competition in the E&M market. But you…
The OTT market was valued at USD 101.42 billion in 2020, and it is expected to reach USD 223.07 billion by 2026. The reason for this is that we spend a lot of time on OTT platforms. The number of streaming media services is growing. Netflix, Disney+, Hulu, Amazon Prime Video, Peacock, Discovery+, Pluto TV,…
While email marketing may seem like a thing of the past, it is actually one of the most effective marketing tools available today. Just take a moment to think about how you spend time marketing your streaming business. You might be making a serious mistake if you spend most of your time on social media…
We have witnessed the rapid rise of OTT platforms and content over the past few years now. What started with Netflix now has major well-established brands such as Apple investing their resources in the OTT space. This space is still highly evolving and rapidly growing day by day. Parallel cinema and creative artists who would…