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    12 OTT Trends to Take Advantage of in 2021

    ByNikita Agarwal November 23, 2021January 2, 2023

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  • Marketing

    How to Record a Live Stream: A Complete Guide

    ByVivek Patil November 19, 2021January 2, 2023

    With the rise of social media and live streaming apps, it’s easier than ever to connect with your audience. Whether you’re an influencer trying to boost engagement or a broadcaster looking for a new way to promote yourself, live video is a great way to do it! In the first quarter of 2021, 24% of global…

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  • Vernacular OTT
    Industry Trends

    The Rise of Vernacular OTT

    BySelectra India November 17, 2021May 29, 2025

    ‘Vocal for Local’ is not just a slogan for entrepreneurs and startups anymore; it’s transcending borders and developing a new attitude toward localized content on OTT (Over The Top) platforms. The Coronavirus pandemic prevented travel and other movements, we were all compelled to remain at home. COVID-19 was expected to be a setback for filmmakers…

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  • How to Make Money Live Streaming
    Marketing

    How to Make Money Live Streaming: A Step-by-Step Guide

    ByNikita Agarwal November 1, 2021June 2, 2025

    If you are a video content creator or broadcaster, you probably want to know how to make money streaming.  You must be already aware of how many OTT service providers like Hulu, HBO Now, Netflix, and others are earning billions. In 2020, eMarketer carried out a forecast of video subscription revenues for the first time and broke…

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  • What is VOD And How does it work for your Streaming Business
    Marketing

    What is VOD And How does it work for your Streaming Business?

    ByPranav Vanjari October 6, 2021March 28, 2023

    VOD or Video on Demand is not just the present, but the future of the streaming industry. Ask yourself a question, how are you consuming content these days? Definitely not on your traditional cable network or DTH anymore. Gone are the days when we used to glue ourselves in front of the TV and wait…

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  • How to Create a Successful Video Monetization StrategyHow to Create a Successful Video Monetization Strategy
    Marketing

    How to Create a Successful Video Monetization Strategy in 2021

    ByMadhuri Bajaj October 5, 2021January 2, 2023

    Want to make lots of money from your online videos, but unsure of where to start?  Well, it’s not just you. There are many others who have overcome a similar problem using a solution that doesn’t sound like “YouTube”.  So, what is the solution, really? It’s OTT.  The OTT business world over is flourishing to…

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  • Reasons Why Your Video Business Needs an OTT App
    Marketing

    6 Reasons Why Your Video Business Needs an OTT App

    ByNikita Agarwal September 18, 2021January 2, 2023

    The COVID-19 pandemic has spurred new ways for video content creators to reach their viewers.  Building an OTT app for your video business is the new wave, and some popular OTT services like Netflix, Amazon Prime, etc. are proving this right.  With the escalating pandemic crisis forcing people to stay indoors, OTT (Over-the-Top) makes sure they don’t…

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  • Marketing

    OTT Marketing Strategy: Tips to Add and Retain More Customers

    ByHridya Ramani September 17, 2021March 31, 2023

    With the advent of smartphones, content consumption went from traditional TV to laptops and handheld phones. The pandemic accelerated that further. The necessity to stay at home saw many users watching movies, videos, playing games – in short, using more of the internet to escape the boredom of being cooped up indoors.  The OTT (short…

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  • Marketing

    The Ultimate Guide on How to Create a Video Website

    ByVivek Patil September 13, 2021January 2, 2023

    Are you an online entrepreneur who wants to create a video website? Imagine creating a YouTube-like website and payment platform yourself, to sell your videos with just a few clicks! What if we told you that the video streaming market is projected to be worth $1,039 billion by 2027, growing from $121.61 million in 2019. Unbelievable, right?!…

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  • best ott platform providers
    Marketing

    7 Best OTT Platform Service Providers [With List of Pros and Cons]

    ByNikita Agarwal September 4, 2021March 31, 2023

    Today, people are abandoning traditional cables and streaming videos on OTT ( Over-the-top ) platforms.  About 235 million Americans are now consuming digital video on streaming media devices like Smart TVs, a Roku, or gaming consoles to view their content.  Some of the best OTT services like Hulu, Amazon Prime Video, HBO Now, Netflix, etc., are earning revenue in…

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  • Marketing

    5 ways to Monetize Live Streaming

    ByHridya Ramani August 18, 2021April 1, 2023

    With Covid bringing our lives to a near standstill, many of us took to the internet in various ways. We connected with our loved ones over video and voice calls, we watched (rather binged) video content.  Tons of people started their own YouTube channels and we discussed everything under the sun – recipes, Zumba lessons,…

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  • Marketing

    How to increase the user base for your OTT service

    ByPranav Vanjari August 2, 2021January 2, 2023

    2020 has been a weird year for all of us, the world has changed completely and we cannot ignore the negative consequences. The pandemic, however, has been a blessing for Digital Platforms (OTT). Netflix added a record-breaking 36 million new users just in 2020, mind-boggling right? The OTT video business is surging like never before and…

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