Social media is one of the most important facets of marketing your streaming business as millions of users flock to social networks every day to pass their time Using social media to increase your streaming service’s visibility is one of the most cost-effective digital marketing strategies. For instance, you might have a show with many…
Great content can make the difference between success and failure, but that’s only half the battle. The internet has a lot of content available for viewers. So, the saying “Don’t judge a book by its cover” doesn’t apply to online videos. Because you, me, and everyone else on the internet decide whether or not to…
Research has proven time after time the power of visual memory. Humans can process and store information if it is visually appealing as it is easy to recall and remember. As per WYZowl, 94% of marketers believe that using video content has helped the user understand their products/services better. That said, how often have you…
Internet technologies and mobile devices have sparked a revolution in digital content consumption. Cisco declared that in 2022, online videos will make up more than 82% of all internet traffic. With so many entertainment options today, a huge video library may not be sufficient to keep customers hooked to your streaming service. Streaming services must…
Video content is winning the game across platforms. Be it 15-30 second reels on Instagram, YouTube shorts or long-form content on OTT platforms, video content consumption on the internet has grown massively over the years. But there is a newly emerging problem appearing with too much video content being created, especially on OTT platforms and…
There is a thin line between justifying customer data recording for a better experience and a breach of privacy. Every app on your phone, whether it is an OTT platform or an eCommerce site, records a certain amount of personal data relating to your tastes, preferences, buying or watching habits, location, time spent, and so…
The FAST TV audience has been on the rise in recent times. Multiple FAST platforms are now bigger in terms of the number of viewers compared to cable and satellite TV platforms in the U.S. This is a turning point for many live TV channels and content publishers as it is going to demand a…
A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only that, it helps boost customer loyalty, ROI, and user acquisition. According to the Research Director at Park Associates, “They [the audience] have much more time and opportunity to…
User engagement has always been a key element in deciding the success of an OTT platform and VOD streaming app because it impacts the profitability of the app. Highly engaged users are more likely to keep coming back to your video streaming platform and also share the positive experience with others. According to a report,…
Until a few years back, content creators or broadcasters followed a distinct video monetization model. It used to be subscription versus advertising, where the market evolved from advertisements to subscription-based service. But today, those lines are getting blurred and creators are experimenting with a hybrid model. The global advertising-based video-on-demand market size was estimated at…
There are numerous services to consider when it comes to white label video streaming platforms. Learn how to craft a branded viewing experience.
Attracting, acquiring, and retaining subscribers to your OTT service is one of the biggest challenges you will face. This article will help you acquire viewers like a pro