Listen to this article After a brief decline in 2020, the global Entertainment and Media (E&M) industry is poised for strong growth with revenues rising a strong 10.4%. The report also forecasts that by 2026...
Author - Priyanka Desai
Priyanka Desai
Top 10 OTT Trends In 2022
Listen to this article We have witnessed the rapid rise of OTT platforms and content over the past few years now. What started with Netflix now has major well-established brands such as Apple investing their resources...
5 Compelling Reasons To Add Subtitles To Your Videos
Listen to this article Research has proven time after time the power of visual memory. Humans can process and store information if it is visually appealing as it is easy to recall and remember. As per WYZowl, 94% of...
What Is Metadata And What Role Does it Play In The OTT Business?
Listen to this article Video content is winning the game across platforms. Be it 15-30 second reels on Instagram, YouTube shorts or long-form content on OTT platforms, video content consumption on the internet has grown...
GDPR Consent Management – A Complete Guide
Listen to this article There is a thin line between justifying customer data recording for a better experience and a breach of privacy. Every app on your phone, whether it is an OTT platform or an eCommerce site...
What are FAST channels?
Listen to this article The FAST TV audience has been on the rise in recent times. Multiple FAST platforms are now bigger in terms of the number of viewers compared to cable and satellite TV platforms in the U.S. This is...
OTT Marketing Strategies for User Retention
Listen to this article A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only...
Marketing Strategies to Encourage User Engagement
Listen to this article User engagement has always been a key element in deciding the success of an OTT platform and VOD streaming app because it impacts the profitability of the app. Highly engaged users are more...
How To Acquire Users For Your OTT Platform?
Attracting, acquiring, and retaining subscribers to your OTT service is one of the biggest challenges you will face. This article will help you acquire viewers like a pro
When should you start a Subscription Video Business?
Listen to this article Did you know 74 percent of US households have at least one subscription streaming video service? This is not surprising given OTT platforms such as Netflix, YouTube Premium, and HBO Now raked in...
