The SVOD market is booming with an expected growth rate of 4.1% in the next few years. Today, more consumers are ready to pay for watching premium content online. Knowing that the SVOD market is growing, it makes sense to launch a subscription video...
Do you remember the time when online video was limited to 480p on computers and the content centered primarily around short clips of funny children, skateboarding action, or dancing dogs? Successful videos, at the time, garnered thousands of views...
You keep hearing about YouTube influencers raking all the moolah from their channels. Their success stories make earning money seem so easy. Many times, their video content is basic and even run-of-the-mill. And that...
With consumers spending an exceptional amount of time on the internet, the rise of OTT platforms and streaming media content is inevitable. The global OTT market has the potential to grow to $77.73 billion by 2023. OTT...
Depending on who you ask, TV is either dead or stronger than ever. Polarizing extremes indeed; however, one thing that has changed for sure is how audiences consume video content now. An increasing number of people opt...
A lot has been written about the decline of TV and the rise of OTT. But how fast is the decline? By the end of 2018, a total of 33 million subscribers in the US would have canceled their pay-TV subscription for OTT. ...
Over the last few years, streaming device maker Roku has become one of the most attractive opportunities for broadcasters. The reason? It powers 25% of smart TVs sold in the United States. Roku revealed that it reached...
To get a video ready for consumption on web and mobile devices, you will have to first upload the master video file on to the server. And then encode the file before delivery. This is a time-consuming process. In an...
Gokul K
Priyanka Desai
Viveka S
Vijayakumar Moorthy