Listen to this article Remember the days when you will have to check the newspaper or other printed medium to check what was on air for the day. Today, the program guide has evolved from a printed document to an interactive feature, which...
Anjana Devi
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App Store Optimization for Streaming Apps
Listen to this article In today’s world, there are plenty of excellent options besides Netflix, Hulu, and Amazon Prime that can keep people entertained. For streaming services to survive, great content and user...
What Is OTT Advertising and How Does it Work?
Listen to this article If you’ve ever binged a show on Freevee or Discovery+ you would have encountered a few ads. Have you ever wondered how those ads were placed in those videos? Advertising drives a significant...
Priyanka DesaiMarketing Strategies for OTT Businesses
Listen to this article The OTT market was valued at USD 101.42 billion in 2020, and it is expected to reach USD 223.07 billion by 2026. The reason for this is that we spend a lot of time on OTT platforms. ...
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Email Marketing Strategies for OTT Businesses
Listen to this article While email marketing may seem like a thing of the past, it is actually one of the most effective marketing tools available today. Just take a moment to think about how you spend time marketing...
Top 10 OTT Trends In 2022
We have witnessed the rapid rise of OTT platforms and content over the past few years now. What started with Netflix now has major well-established brands such as Apple investing their resources in the OTT space. This...
How to turn your social channels into a marketing tool for your streaming business?
Social media is one of the most important facets of marketing your streaming business as millions of users flock to social networks every day to pass their time Using social media to increase your streaming service’s...