If you are watching a live YouTube video on your mobile device or viewing on-demand content on your desktop (e.g. Disney+), you can do so because of an adaptive streaming communication protocol called HLS. Also known as HTTP Live Streaming, it was...
The SVOD market is booming with an expected growth rate of 4.1% in the next few years. Today, more consumers are ready to pay for watching premium content online. Knowing that the SVOD market is growing, it makes sense to launch a subscription video...
Did you know 74 percent of US households have at least one subscription streaming video service? This is not surprising given OTT platforms such as Netflix, YouTube Premium, and HBO Now raked in USD 1.27 billion in 2018...
With the traditional cable TV slowly going out of use, it is not strange to find people using several different devices for content consumption. They could stream Amazon Fire TV with their family in the evenings, catch...
If you are a business owner or content creator that has recently hopped on the OTT bandwagon, the number of options to explore might seem overwhelming. A 2019 study conducted by Deloitte shows that 69% of the households...
Depending on who you ask, TV is either dead or stronger than ever. Polarizing extremes indeed; however, one thing that has changed for sure is how audiences consume video content now. An increasing number of people opt...
A lot has been written about the decline of TV and the rise of OTT. But how fast is the decline? By the end of 2018, a total of 33 million subscribers in the US would have canceled their pay-TV subscription for OTT. ...
Over the last few years, streaming device maker Roku has become one of the most attractive opportunities for broadcasters. The reason? It powers 25% of smart TVs sold in the United States. Roku revealed that it reached...
Priyanka Desai
Gokul K
Viveka S