SCTE marker is a term used in video streaming and broadcasting, referring to the Society of Cable Telecommunications Engineers (SCTE) standard that defines a specific point or cue within a video stream. SCTE markers are...

Dynamic Ad Insertion (DAI) is a method of delivering targeted ads into video content in real-time. It is an advanced form of video advertising that allows for advertisements to be dynamically inserted into video streams...

Post-roll ads are video ads that are shown after the main content has been completed in a streaming service. In a streaming business, post-roll ads are a way to monetize video content. For example, after a viewer has...

Mid-roll ads are video ads that are shown during the main content in a streaming service. In a streaming business, mid-roll ads are a way to monetize video content. For example, a viewer may be required to watch a 30...

Pre-roll ads are video ads that are shown before the main content in a streaming service. In a streaming business, pre-roll ads are a common way to monetize video content. For example, a viewer may be required to watch...

An ad server is a platform that allows businesses to manage, serve, and track online advertisements. In a streaming business, an ad server is used to serve ads to viewers as part of an AVOD (Advertising-based Video On...

Release order (RO) in advertising refers to the scheduling of ad spots in a specific order. It is a way of planning and organizing the release of different ads to a target audience. Release order is often used in AVOD...

RTMP stands for Real-Time Messaging Protocol, which is a protocol for streaming video and audio over the internet. It was developed by Adobe and is widely used for live streaming and video conferencing. RTMP works by...

HLS stands for HTTP Live Streaming, which is a protocol for streaming video and audio over the internet. It was developed by Apple and is widely used by streaming services to deliver live and on-demand video content...

Watermarking is the process of adding a visible or invisible mark to digital content, such as images, videos, and documents, to identify the owner or source of the content. Watermarks can be used for a variety of...