Dynamic Ad Insertion (DAI) is a method of delivering targeted ads into video content in real-time. It is an advanced form of video advertising that allows for advertisements to be dynamically inserted into video streams at the time of playback, rather than being pre-encoded into the video content. This means that the ads can be updated or changed even after the video content has been distributed, making the ads more relevant and targeted to the viewer.
Uses of DAI include monetizing video content for online video platforms, OTT services, and cable TV providers. DAI can provide a more seamless viewing experience for the user by reducing the number of ad breaks and delivering relevant, targeted ads that are less likely to be skipped.
One of the main benefits of DAI is the ability to target ads to specific audience segments and adjust the ads in real-time based on viewer behavior. DAI also offers a high level of transparency, as the ad server can track the number of ad impressions and provide detailed analytics on ad performance.
However, there are also some challenges associated with DAI, such as the need for a high level of technical infrastructure and the potential for latency and buffering issues during ad delivery. DAI also requires a high degree of coordination between the video content provider, the ad server, and the streaming service.