As an OTT platform owner looking to monetize through the AVOD model, choosing the right technology provider is a big decision. The features and capabilities that your platform provider offers will play a huge role in how effectively you can generate revenue, keep your viewers engaged, and make the most of your advertising opportunities. In…
Building a streaming service from scratch can be challenging. You will have to acquire knowledge related to infrastructure, cost, and time-to-market. One big decision you will have to make is choosing between a SaaS (Software as a Service) and on-premise/on-cloud model. You need to carefully evaluate which model best suits your needs, especially in a…
OTT platforms began in the early 2000s when faster internet and better video compression allowed content to be streamed over the Internet. At first, OTT services were only available on desktop computers, and users had to download large files to watch anything. But as internet speeds improved and mobile technology advanced, streaming evolved to allow…
When Netflix started in 1997, it disrupted the video rental industry by selling and renting DVDs through postal service. Now, not many people remember buying VHS tapes and DVDs from video renting stores. In 2007, Netflix again disrupted the video industry by introducing Video on demand as one of their core services. As Internet speed…
Gone are the days when entertainment was limited to our TVs in living rooms. Now, with video streaming apps like Netflix, Amazon Prime, and Hulu, the norm of cable/satellite TV as a primary entertainment source is being challenged. People have access to more personalized content they can stream directly on their iOS and Android devices,…
In the ever-evolving world of audio entertainment, launching your own music streaming platform is the future. As content owners, the prospect of connecting with audiences on a global scale is both exciting and full of potential. But in this dynamic landscape, where innovation is constant and competition fierce, what does it take to create a…
With everyone wanting more stuff to watch online, ad-supported video-on-demand (AVOD) steps in with a big library of content at no cost. They use data to show you ads and suggest things you might like. While subscription services get a lot of attention, AVOD offers a free option for those who don’t want to pay….
You’ve poured your heart and soul into creating a fantastic streaming service. You’ve got the content, the passion, and the popcorn ready to go. But how will people find your platform amidst the vast sea of streaming options? Running a streaming service is like hosting a party. You want all the cool kids in town…
A comprehensive guide on understanding the different components of the FAST ecosystem, the main players in each category, and how they all work together to deliver content to viewers.
A decade ago we used to buy CDs and DVDs to watch movies and listen to music. Nowadays, more and more people just stream everything online through services like Netflix and Spotify. That’s why media companies have switched to a subscription-based model instead of selling physical copies. It’s just easier and more convenient for people…
You’ve just started a new video business! Great! Let’s walk through some of the challenges any streaming business faces while managing and scaling its service. Are your employees able to access reports without wasting much of their productive time? Your viewers must be able to access your videos without any difficulty. After all, they have…
The purpose of coupon marketing is to offer a discount to your valuable customers and increase their desire to save money by upgrading plans or purchasing more content. But coupon marketing is not just about your existing users. In fact, coupons are a great way to introduce new customers to your OTT service and then…