ARPU, or average revenue per user, is a metric that measures the average amount of revenue generated by a single user of a product or service over a given period of time. In the context of an OTT (over-the-top)...

A smart TV is a television set that is equipped with internet connectivity and built-in software that allows users to access a variety of streaming services, apps, and other online content. Smart TVs are typically...

Android TV is a version of the Android operating system that is designed for use on television sets and other home entertainment devices. It allows users to access a variety of streaming services, such as Netflix, Hulu...

The Fire TV Stick 4K is a small gadget that can make any TV a smart streaming TV. It brings you super clear 4K Ultra HD picture and awesome Dolby Atmos sound. Plus, it's got a remote you can talk to, thanks to Alexa...

A paywall is a feature that requires users to pay a fee in order to access certain content or services. Paywalls are commonly used by online publishers, subscription-based businesses, and other companies that offer...

Re-engagement coupons are discounts or promotions that are offered to customers who have not used a service or product for a period of time, with the goal of encouraging them to re-engage and continue using the service...

Sorry coupons are discounts or promotions that are offered to customers as a way of apologizing for a problem or inconvenience that they have experienced. They are typically used as a way to improve customer...

Cart abandonment coupons are discounts or promotions that are offered to customers when they leave items in their online shopping cart without completing the purchase. They are typically used as a way to encourage...

Upsell coupons are discounts or promotions that are offered to customers when they are in the process of purchasing a product or service, with the goal of encouraging them to upgrade to a higher-priced or higher-value...

Referral coupons are discounts or promotions that are offered to customers when they refer friends or family members to the service. They are typically used as a way to encourage existing users to promote the service to...