Mid-roll ads are video ads that are shown during the main content in a streaming service. In a streaming business, mid-roll ads are a way to monetize video content. For example, a viewer may be required to watch a 30-second mid-roll ad after watching the first 10 minutes of a video.
The advantage of mid-roll ads is that they can be targeted to specific points in the content, ensuring that the right message is being shown to the right audience. Streaming businesses can also use mid-roll ads to generate additional revenue through advertising, while still providing a seamless viewing experience for the audience.
In addition to providing a source of revenue, mid-roll ads can also be used by streaming businesses to promote their own content or services. By showing mid-roll ads at specific points in the content, businesses can capture the viewer’s attention and provide relevant information about their offerings.