Did you know 74 percent of US households have at least one subscription streaming video service? This is not surprising given OTT platforms such as Netflix, YouTube Premium, and HBO Now raked in USD 1.27 billion in 2018! As opposed to Pay-TV, the SVOD market continues to expand with an increasing number of consumers opting…
Do you remember the time when online video was limited to 480p on computers and the content centered primarily around short clips of funny children, skateboarding action, or dancing dogs? Successful videos, at the time, garnered thousands of views, had a shelf life measured in weeks, and were monetized only with ads. Today, streaming premium…
Video resolution is a commonly used term online. Most people understand it as the quality of the visual display that they see on the screen. However, from a video creator’s perspective, what is a more technical definition of video resolution? “Video resolution represents the total number of pixels displayed on the screen in each frame.”…
Video is everywhere around us: commercials, tutorials, demo videos, how-to, explainer videos, etc. It is becoming an inevitable component of the business. There are so many scenarios where you might want to add videos to your solution. You might be launching a competitor app for Facebook/ Instagram, you might have a hiring solution where applicants…
If you are watching a live YouTube video on your mobile device or viewing on-demand content on your desktop (e.g. Disney+), you can do so because of an adaptive streaming communication protocol called HLS. Also known as HTTP Live Streaming, it was developed by Apple Inc in 2009 to be only used on Apple devices….
If you were born around or before the 90’s you’ve probably experienced the shift that television viewing has experienced in the past two decades. In earlier times, with traditional television sets, you would have to press the number keys on the remote to reach your favorite channel, while also constantly keeping track of what time…
This is a complete guide to SVOD or Subscription Video on Demand. Table of Contents : 1. What is SVOD 2. Examples of SVOD Services 3. Benefits of launching SVOD Apps 4. When to monetize with SVOD 5. How to launch your own SVOD Service 6. How to find the perfect OTT Provider for your…
Online video content is everywhere, and it can be accessed by anyone who has an internet connection. In 2021, the global video streaming market size is around USD 7.5 billion and is estimated to reach 17.5 billion by 2026. This is why brands and content creators are directing a lot of their resources into video…
OTT platforms have become very popular these days. Using Netflix, Roku, Amazon Prime, etc. is now synonymous with watching shows, movies, videos or any video content one wants to watch. As OTT grows to become the more preferred platform for viewers, OTT advertising has grown to become a lucrative marketing medium for businesses too. According…
In this article, we explain the various aspects of live streaming and the technology behind it. Table of contents : 1. What is live streaming and how it works 2. Recording the event 3. Encoder 4. Protocols – RTMP, RTSP, SDP and HLS 5. Ingesting to the media server 6. Adaptive bitrate streaming 7. Delivering…
Broadcasters and content producers are evolving their products and exploring new business models. One such way to monetize your content is by implementing pay-per-view with your live streams or on-demand videos. There are many other models to monetize the streaming business, including SVOD (Subscription video on demand) and AVOD (Advertising video on demand). However, this…
As society navigates through remote learning and online entertainment, this is the best time to sell videos online. The popularity of on-demand videos has reached an all-time high. Although free content is widely available, users are willing to pay for high-quality content. Paid videos are seeing an upsurge as they are found to be more…