As millennials, we have witnessed a massive change in the digital industry. Starting from the use of floppy drives for saving files and compact discs for curating, our favorite playlists in the early 2000s, coming to now, where the IoT ecosystem allows us to play any audio or video of our choice, anytime and anywhere….
The popularity of streaming media is rising with new OTT services getting launched every day. From a consumer perspective, the use of OTT services increased by 5.2 million homes from April 2019 to April 2020 thanks to the COVID-19 lockdown. For broadcasters, the user experience they offer plays a significant role in setting them apart from the…
AVOD (Advertising Video On Demand) is rapidly taking center stage in the VOD industry. The rise of popular players in the AVOD space such as Hulu, Roku, and Tubi has forced the balance to shift from SVOD to AVOD. Driven by the race for audience attention and profitability, leading new services are going through the…
With the rising popularity of streaming apps, video marketing is at its peak. The internet makes it easier for you to reach out to your audience compared to traditional TV. However, this would also mean that there are countless video contents out there competing for their attention. You would have to work double-time in ensuring…
Looking to make your online video content more secure? We know how difficult that can be. There are so many video piracy websites that are looking to steal your content and data. In 2019, Disney+ had launched its own streaming platform. Within just a few hours of the launch, most IDs and passwords were hacked…
You keep hearing about YouTube influencers raking all the moolah from their channels. Their success stories make earning money seem so easy. Many times, their video content is basic and even run-of-the-mill. And that makes you wonder how they grew their subscriber base. Despite spending much time and effort in curating and creating quality content,…
With the traditional cable TV slowly going out of use, it is not strange to find people using several different devices for content consumption. They could stream Amazon Fire TV with their family in the evenings, catch up on their favorite films while commuting to work on Netflix mobile, and end the day with watching…
With consumers spending an exceptional amount of time on the internet, the rise of OTT platforms and streaming media content is inevitable. The global OTT market has the potential to grow to $77.73 billion by 2023. OTT subscriptions are disrupting traditional cable TV networks as more and more consumers shift to viewing online channels. In…
If you are a business owner or content creator that has recently hopped on the OTT bandwagon, the number of options to explore might seem overwhelming. A 2019 study conducted by Deloitte shows that 69% of the households in the US subscribed to streaming services in 2018 alone. eMarketer predicts that by 2022, 55.1 million…
Depending on who you ask, TV is either dead or stronger than ever. Polarizing extremes indeed; however, one thing that has changed for sure is how audiences consume video content now. The viewership of OTT streaming platforms and other online video platforms is following a constant upward trend. All one needs to access such content…
Over the last few years, streaming device maker Roku has become one of the most attractive opportunities for broadcasters. The reason? It powers 38% of smart TVs sold in the United States. As of the second quarter of 2022, Roku reported a total of around 63.1 million monthly active users in the United States. Roku…
To get a video ready for consumption on web and mobile devices, you will have to first upload the master video file on to the server. And then encode the file before delivery. This is a time-consuming process. In an industry where ‘Who gets the eyeball first?’ plays an important role in video becoming a…