Author: Hridya Ramani

With the advent of smartphones, content consumption went from traditional TV to laptops and handheld phones. The pandemic accelerated that further. The necessity to stay at home saw many users watching movies, videos, playing games – in short, using more of the internet to escape the boredom of being cooped up indoors.  The OTT (short…

With Covid bringing our lives to a near standstill, many of us took to the internet in various ways. We connected with our loved ones over video and voice calls, we watched (rather binged) video content.  Tons of people started their own YouTube channels and we discussed everything under the sun – recipes, Zumba lessons,…