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Author: Selectra India

Vernacular OTT
Industry Trends

The Rise of Vernacular OTT

BySelectra India November 17, 2021May 29, 2025

‘Vocal for Local’ is not just a slogan for entrepreneurs and startups anymore; it’s transcending borders and developing a new attitude toward localized content on OTT (Over The Top) platforms. The Coronavirus pandemic prevented travel and other movements, we were all compelled to remain at home. COVID-19 was expected to be a setback for filmmakers…

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