An ad server is a platform that allows businesses to manage, serve, and track online advertisements.
In a streaming business, an ad server is used to serve ads to viewers as part of an AVOD (Advertising-based Video On Demand) model.
For example, a streaming business like yours may use an ad server to serve video ads to your viewers during commercial breaks. The ad server would receive ad requests from the video player and then select an appropriate ad to display. The ad server also tracks important metrics such as the number of impressions and clicks, allowing the streaming company to understand the effectiveness of their ad campaigns and make data-driven decisions.
Ad servers provide a centralized and automated solution for managing and delivering ads, making it easier for streaming businesses to monetize their content and grow their revenue. They also allow for efficient targeting and optimization of ad campaigns, ensuring that the right ads are shown to the right audience at the right time.