Paywall

A paywall is a feature that requires users to pay a fee in order to access certain content or services. Paywalls are commonly used by online publishers, subscription-based businesses, and other companies that offer premium content or services.

In simpler words, a paywall is like a digital gatekeeper. It stops you from seeing certain online stuff unless you pay or have a subscription. This is common for things like online videos.

OTT (over-the-top) businesses can use paywalls to make users pay a fee in order to access certain movies, TV shows, or other video content. For example, an OTT streaming platform might use a paywall to require users to pay a monthly subscription fee in order to access a library of movies and TV shows, or to charge a pay-per-view fee for access to individual movies or events.

Paywalls can be implemented in a variety of ways, such as through subscription fees, pay-per-view fees, or microtransactions. They can also be customized to allow users to access certain content or services for free while requiring payment for premium content or features.

Overall, paywalls are a useful tool for businesses to monetize their content or services and to generate revenue. They can help to increase profitability by requiring users to pay for access to certain content or services, and can also help to drive customer loyalty by offering premium content or features that are only available to paying customers.