A playlist is a collection of video or audio tracks that are organized and grouped together, typically based on a specific theme or topic. Playlists can be created by users or by the platform, and they allow users to easily access and watch or listen to a group of related content. Playlists can be used to group together different episodes of a TV series, different videos on a specific topic, or different songs by a specific artist.
For an OTT (over-the-top) business, playlists are important because they provide a way for users to easily discover and access content that they are interested in. By grouping similar content together, playlists make it easy for users to find what they’re looking for and to discover new content that they might be interested in.
Additionally, playlists can help to increase engagement and retention on an OTT platform, as they allow users to easily discover and watch multiple episodes or videos in a row, which can keep them engaged and more likely to return to the platform. They can also help to increase the perceived value of the service, as users may feel that they are getting more content and more choices than they would with a more traditional streaming service.
Playlists can also be a great way for streaming businesses to target specific segments of users, for example, creating a playlist of old movies for seniors, or another one for kids, providing different type of content for different groups of people will lead to more users staying on the platform and more time spent on the service.
Finally, Playlists can also be used as a tool for promoting certain content, for example, creating a playlist of the most popular content, or the most recommended by experts, and making it easily accessible for the users, would increase the chances of those contents being watched, and this could help to increase the revenue of the service.