Anjana DeviReferral coupons are discounts or promotions that are offered to customers when they refer friends or family members to the service. They are typically used as a way to encourage existing users to promote the service to their network and to drive new subscriptions.
Imagine that you are a customer of an OTT streaming platform that offers a wide variety of movies, TV shows, and other video content. You have been using the service for a while and are generally happy with it, but you have noticed that some of your friends and family members are not using the service.
To encourage your friends and family to try out their service, the OTT platform may offer you a referral coupon that you can share with them. The coupon for instance may offer a discount on the monthly subscription fee for new users and is valid for the first three months of their subscription.
To share the referral coupon, you simply send an email or message to your friends and family with a link to the coupon. When they click on the link, they are taken to a special sign-up page where they can enter the coupon code and receive the discount.
Some streaming services also offer a discount to the user who referred their friend to encourage referrals.
