SCTE marker

SCTE marker is a term used in video streaming and broadcasting, referring to the Society of Cable Telecommunications Engineers (SCTE) standard that defines a specific point or cue within a video stream. SCTE markers are embedded within the video content to indicate important events, such as commercial breaks or specific timestamps, enabling accurate synchronization and coordination of advertising or other content insertion. These markers are commonly used in dynamic ad insertion (DAI) workflows to ensure seamless transitions between the main video content and inserted ads. By leveraging SCTE markers, streaming platforms and broadcasters can enhance the viewer experience by precisely timing the delivery of targeted ads or content within the video stream.