Sorry coupons are discounts or promotions that are offered to customers as a way of apologizing for a problem or inconvenience that they have experienced. They are typically used as a way to improve customer satisfaction and to retain customers who may be considering canceling their subscription or service.
For example, an OTT (over-the-top) streaming platform might offer a sorry coupon to a customer who has experienced technical issues or other problems while using the service.
Imagine that you are a customer of an OTT streaming platform called 'Yoga and You' that offers yoga tutorials. You have been using the service for several months and have been happy with it, but you recently experienced some billing issues that caused you to be overcharged for your subscription.
To apologize for the inconvenience and to retain you as a customer, 'Yoga and You' sends you an email with the subject line "We're sorry for the billing error." The email includes a personalized message that mentions the billing issues that you experienced, and in addition to the refund of the excess amount, they also offer you a discount code that can be applied at checkout to receive a 10% discount on your next month's subscription fee.
This way they try to keep you a happy customer