Upsell coupons

Upsell coupons are discounts or promotions that are offered to customers when they are in the process of purchasing a product or service, with the goal of encouraging them to upgrade to a higher-priced or higher-value option. Upsell coupons are often used in sales and marketing as a way to increase revenue and profitability.

For example, an OTT (over-the-top) streaming platform might offer an upsell coupon to a customer who is considering purchasing a basic subscription package. The coupon might offer a discount on a premium subscription package that includes additional features and content, such as access to exclusive movies and TV shows, or the ability to stream on more devices.

Upsell coupons can be delivered through a variety of channels, such as email, or in-store promotions. They are often used in combination with other marketing efforts, such as advertising and email campaigns, to attract attention and drive sales.