Should you build your own OTT platform or use a SaaS service to build one?

You have built a great community on social platforms and continue to build and engage your audience with great content.  You have now decided to start your own internet streaming service and want to know if you should go for a SaaS-based technology platform or build your own technology stack to power your streaming service….

Drive organic discovery by optimizing your OTT and Mobile Apps

Drive organic discovery by optimizing your OTT and Mobile Apps

You have built an OTT Video Stream Service and Mobile apps using Ventuno’s easy and affordable SaaS solution. Your next challenge is to market it efficiently, so that users can easily discover the app, download it and start viewing your content. There are millions of apps and with platforms like Apple TV, Netflix, Amazon Fire and…

Is your Business Ready for OTT

Is your video business ready for OTT?

The era of one-dimensional, rigid and linear television has given way to interactive Over-The-Top (OTT) streaming. For the first time in the history of Television, advertisers are spending more money on digital than traditional TV. Many content creators have already adapted to this forced change by diversifying their revenue source, and by syndicating videos to…

Which video streaming app should you launch first?

If you are a business owner or content creator that has recently hopped on the OTT bandwagon, the number of options to explore might seem overwhelming. A 2019 study conducted by Deloitte shows that 69% of the households in the US subscribed to streaming services in 2018 alone. eMarketer predicts that by 2022, 55.1 million…