When Netflix started in 1997, it disrupted the video rental industry by selling and renting DVDs through postal service. Now, not many people remember buying VHS tapes and DVDs from video renting stores. In 2007, Netflix again disrupted the video industry by introducing Video on demand as one of their core services. As Internet speed…
In the bustling world of streaming services, making sure viewers can enjoy their favorite shows and movies without any hiccups is key. Imagine watching your favorite series, only to have it constantly buffer or look blurry. Frustrating, right? That’s where effective video encoding comes in. It’s the secret sauce behind smooth playback, reducing those buffer…
The global demand for streaming services has skyrocketed, with audiences shifting from traditional cable TV to on-demand digital content. Viewers now expect high-quality, easily accessible content anytime, anywhere. This surge in demand has led to fierce competition, making it essential for businesses to establish a strong presence in the OTT (Over-the-Top) space. To stay ahead…
You have built an OTT Video Stream Service and Mobile apps using Ventuno’s easy and affordable SaaS solution. Your next challenge is to market it efficiently, so that users can easily discover the app, download it and start viewing your content. There are millions of apps and with platforms like Apple TV, Netflix, Amazon Fire and…
If reports are to be believed, the value of European OTT market will double from $10B to $20B in the next 5 years. The numbers are an all-time high, with over 2,563 on-demand services having established in the entire European Union. Table of Contents: 1. Trends in Western Europe 2. Trends in Eastern Europe 3….
Trends: Keep these points in mind if you are a content creator looking to launch your video streaming service in Southeast Asia: Video consumption on mobile is far higher than connected TV devices. Usage of devices like Roku and Apple TV is yet to catch up in Southeast Asia. Your first priority should be to…
The era of one-dimensional, rigid and linear television has given way to interactive Over-The-Top (OTT) streaming. For the first time in the history of Television, advertisers are spending more money on digital than traditional TV. Many content creators have already adapted to this forced change by diversifying their revenue source, and by syndicating videos to…
Did you know? Every month there is at least one new entrant in the OTT service industry. The OTT industry has experienced a major rise in the number of players entering the market. With such a phenomenal boom, it is expected to become a trillion-dollar industry within this decade. When there is so much growing…