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Last Updated on August 4, 2026 by
Evaluating OTT Platforms for AVOD and FAST: Key Features to Look For
Last Updated on August 4, 2026 by
Evaluating OTT Platforms for AVOD and FAST: Key Features to Look For
Last Updated on March 31, 2023 by Anjana Devi With the advent of smartphones, content consumption went from traditional TV to laptops and handheld phones. The pandemic accelerated that further. The necessity to stay at home saw many users watching movies, videos, playing games – in short, using more of the internet to escape the…

Last Updated on May 27, 2025 by Anjana Devi While email marketing may seem like a thing of the past, it is actually one of the most effective marketing tools available today. Just take a moment to think about how you spend time marketing your streaming business. You might be making a serious mistake if…
Last Updated on January 2, 2023 by Anjana Devi Over the last few years, streaming device maker Roku has become one of the most attractive opportunities for broadcasters. The reason? It powers 38% of smart TVs sold in the United States. As of the second quarter of 2022, Roku reported a total of around 63.1…
Last Updated on January 2, 2023 by Anjana Devi 2020 has been a weird year for all of us, the world has changed completely and we cannot ignore the negative consequences. The pandemic, however, has been a blessing for Digital Platforms (OTT). Netflix added a record-breaking 36 million new users just in 2020, mind-boggling right?…

Last Updated on December 30, 2022 by Anjana Devi Listen to this article If you’ve ever binged a show on Freevee or Discovery+ you would have encountered a few ads. Have you ever wondered how those ads were placed in those videos? Advertising drives a significant portion of online video revenues. In 2021, the United…

Last Updated on May 20, 2025 by Anjana Devi Until a few years back, content creators or broadcasters followed a distinct video monetization model. It used to be subscription versus advertising, where the market evolved from advertisements to subscription-based service. But today, those lines are getting blurred and creators are experimenting with a hybrid model. …