Is your video business ready for OTT?

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The era of one-dimensional, rigid and linear television has given way to interactive Over-The-Top (OTT) streaming. For the first time in the history of Television, advertisers are spending more money on digital than traditional TV. Many content creators have already adapted to this forced change by diversifying their revenue source, and by syndicating videos to multiple destinations.

A lot of content creators have launched or are planning to launch their OTT video streaming service. If you are one among them, here are a few things for you to consider.

Table of Contents:

1. Do you have a sizeable audience across platforms?

2. Do you have a sizeable content library?

3. Is your branding consistent?

Do you have a sizeable audience across platforms?

Launching your own apps will give you a good ROI only when you have a sizeable audience. It is very difficult to market and acquire users for your apps if you don’t have an audience eagerly waiting to consume your content.

What is your audience size across all your destinations (YouTube, Facebook, website, Television etc.)? There are no hard and fast rules but we suggest that you have at least 100,000 followers before creating your own apps.

If you are charging your subscribers, you can have lesser followers and still make your service successful. But you need to have more followers if you are looking to launch an AVOD service. Revenue from ads will not be enough till you get at least 100,000 ad views/day.

Learn more about the different ways you can monetize your video streaming service.

Do you have a sizeable content library?

Before launching your streaming service, you need to ask yourself these 2 questions:

How many videos do you have in your library?
How frequently do you create new videos?

To run a successful video streaming service, you need to plan your future content weeks, or even months in advance. You need to continually engage your audience with new content.

If you want to run a subscription video business, you need to have at least 100 videos in your library. Your users may not be willing to pay a recurring fee if they don’t have enough videos to consume.

If you are a news or a viral content creator, you need to create content daily, based on current trends.

Is your branding consistent?

As you venture into a multi-device video service, you must ensure your customers’ digital experience is consistent and delightful across all devices. Your branding and recall value should be top-notch.

Your videos cannot have different logos, styles and tones across different platforms. A user may watch your video on their mobile while traveling and continue watching on their connected television. The transition from mobile to TV should be smooth and natural.

As a content developer, you are in the best of times to start an OTT video streaming service. The audience of this generation is ever present and ready to consume ‘quality’ content. It is your job to figure out how to deliver your content efficiently and economically.

With Ventuno’s SaaS platform for content creators, the process of launching, managing and growing your audience is extremely easy. Your mobile and OTT apps can be launched in less than 24 hours. You have full control over how you want to monetize (AVOD, SVOD, and TVOD) and keep 100% of the revenue.

Get in touch with us to at info@ventunotech.com  to find out more.

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