What is AVOD and why is it growing?

AVOD (Advertising Video On Demand) is rapidly taking center stage in the VOD industry. The rise of popular players in the AVOD space such as Hulu, Roku, and Tubi has forced the balance to shift from SVOD to AVOD. Driven by the race for audience...

VBR vs CBR: What’s The Difference?

The popularity of streaming media is rising with new OTT services getting launched every day. From a consumer perspective, the use of OTT services increased by 5.2 million homes from April 2019 to April 2020 thanks to the COVID-19 lockdown. For...

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How does live streaming work

In this article, we explain the various aspects of live streaming and the technology behind it.  Table of contents:  What is live streaming and how it works  Recording the event Encoder Protocols – RTMP, RTSP, SDP...

Subbu Murugan