If you’ve ever binged a show on Freevee or Discovery+ you would have encountered a few ads. Have you ever wondered how those ads were placed in those videos? Advertising drives a significant portion of online video revenues. In 2021, the United...
Anjana Devi
Priyanka Desai
Latest Posts
Email Marketing Strategies for OTT Businesses
While email marketing may seem like a thing of the past, it is actually one of the most effective marketing tools available today. Just take a moment to think about how you spend time marketing your streaming business...
How to turn your social channels into a marketing tool for your streaming business?
Social media is one of the most important facets of marketing your streaming business as millions of users flock to social networks every day to pass their time Using social media to increase your streaming service’s...
5 Compelling Reasons To Add Subtitles To Your Videos
Research has proven time after time the power of visual memory. Humans can process and store information if it is visually appealing as it is easy to recall and remember. As per WYZowl, 94% of marketers believe that...
Top Categories
What should you look for in an OTT CMS?
Internet technologies and mobile devices have sparked a revolution in digital content consumption. Cisco declared that in 2022, online videos will make up more than 82% of all internet traffic. With so many...
What Is Metadata And What Role Does it Play In The OTT Business?
Video content is winning the game across platforms. Be it 15-30 second reels on Instagram, YouTube shorts or long-form content on OTT platforms, video content consumption on the internet has grown massively over the...
GDPR Consent Management – A Complete Guide
There is a thin line between justifying customer data recording for a better experience and a breach of privacy. Every app on your phone, whether it is an OTT platform or an eCommerce site, records a certain amount of...