Listen to this article A decade ago we used to buy CDs and DVDs to watch movies and listen to music. Nowadays, more and more people just stream everything online through services like Netflix and Spotify...
Anjana Devi
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What is EPG and how to create one?
Listen to this article Remember the days when you will have to check the newspaper or other printed medium to check what was on air for the day. Today, the program guide has evolved from a printed document to an...
Coupon Marketing for OTT Business
Listen to this article The purpose of coupon marketing is to offer a discount to your valuable customers and increase their desire to save money by upgrading plans or purchasing more content. But coupon marketing...
Why does your VOD content need trailers?
Listen to this article Marketing your content with trailers is one of the most effective ways to take it to your audience. The trailer makes them curious about the movie/show and gives them a glimpse into what it will...
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What Is OTT Advertising and How Does it Work?
Listen to this article If you’ve ever binged a show on Freevee or Discovery+ you would have encountered a few ads. Have you ever wondered how those ads were placed in those videos? Advertising drives a significant...
Choosing The Best Monetization Model For OTT Platforms: The Ultimate Guide
Listen to this article After a brief decline in 2020, the global Entertainment and Media (E&M) industry is poised for strong growth with revenues rising a strong 10.4%. The report also forecasts that by 2026...
Priyanka Desai
Marketing Strategies for OTT Businesses
Listen to this article The OTT market was valued at USD 101.42 billion in 2020, and it is expected to reach USD 223.07 billion by 2026. The reason for this is that we spend a lot of time on OTT platforms. ...
