What Is OTT Advertising and How Does it Work?

If you’ve ever binged a show on Freevee or Discovery+ you would have encountered a few ads. Have you ever wondered how those ads were placed in those videos? Advertising drives a significant portion of online video revenues. In 2021, the United...

Choosing The Best Monetization Model For OTT Platforms: The Ultimate Guide

After a brief decline in 2020, the global Entertainment and Media (E&M) industry is poised for strong growth with revenues rising a strong 10.4%.  The report also forecasts that by 2026, the E&M industry will approach US$3tn in revenues...

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Subbu Murugan