Listen to this article You’ve poured your heart and soul into creating a fantastic streaming service. You’ve got the content, the passion, and the popcorn ready to go. But how will people find your...
Anjana Devi
Latest Posts
What is Cloud Playout?
Listen to this article Have you spent months planning to move your traditional TV channel to the cloud or trying to set up an online TV channel? In addition to carefully planning your content and infrastructure, it’s...
What is EPG and how to create one?
Listen to this article Remember the days when you will have to check the newspaper or other printed medium to check what was on air for the day. Today, the program guide has evolved from a printed document to an...
Coupon Marketing for OTT Business
Listen to this article The purpose of coupon marketing is to offer a discount to your valuable customers and increase their desire to save money by upgrading plans or purchasing more content. But coupon marketing...
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App Store Optimization for Streaming Apps
Listen to this article In today’s world, there are plenty of excellent options besides Netflix, Hulu, and Amazon Prime that can keep people entertained. For streaming services to survive, great content and user...
Why does your VOD content need trailers?
Listen to this article Marketing your content with trailers is one of the most effective ways to take it to your audience. The trailer makes them curious about the movie/show and gives them a glimpse into what it will...
What Is OTT Advertising and How Does it Work?
Listen to this article If you’ve ever binged a show on Freevee or Discovery+ you would have encountered a few ads. Have you ever wondered how those ads were placed in those videos? Advertising drives a significant...
