Author: Anjana Devi

Marketing
What should you look for in an OTT CMS?
ByAnjana Devi May 27, 2022December 30, 2022
Internet technologies and mobile devices have sparked a revolution in digital content consumption. Cisco declared that in 2022, online videos will make up more than 82% of all internet traffic. With so many entertainment options today, a huge video library may not be sufficient to keep customers hooked to your streaming service. Streaming services must…
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Marketing
11 key features to look for in an OTT platform
ByViveka S October 25, 2018May 23, 2025
The global demand for streaming services has skyrocketed, with audiences shifting from traditional cable TV to on-demand digital content. Viewers now expect high-quality, easily accessible content anytime, anywhere. This surge in demand has led to fierce competition, making it essential for businesses to establish a strong presence in the OTT (Over-the-Top) space. To stay ahead…
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