A comprehensive guide on understanding the different components of the FAST ecosystem, the main players in each category, and how they all work together to deliver content to viewers.
Author - Anjana Devi
Anjana Devi
Everything You Need to Know About Payment Gateways for Streaming Services
Listen to this article A decade ago we used to buy CDs and DVDs to watch movies and listen to music. Nowadays, more and more people just stream everything online through services like Netflix and Spotify. That's...
What is Cloud Playout?
Listen to this article Have you spent months planning to move your traditional TV channel to the cloud or trying to set up an online TV channel? In addition to carefully planning your content and infrastructure, it’s...
Understanding OTT User Management
Listen to this article You’ve just started a new video business! Great! Let’s walk through some of the challenges any streaming business faces while managing and scaling its service. Are your employees able to...
What is EPG and how to create one?
Listen to this article Remember the days when you will have to check the newspaper or other printed medium to check what was on air for the day. Today, the program guide has evolved from a printed document to an...
What is IPTV and why is it trending?
Listen to this article Everything, including TV, has become easier to access due to the availability of the internet. Antennas, satellite dishes, and fiber-optic cables are no longer used for broadcasting television...
Coupon Marketing for OTT Business
Listen to this article The purpose of coupon marketing is to offer a discount to your valuable customers and increase their desire to save money by upgrading plans or purchasing more content. But coupon marketing...
App Store Optimization for Streaming Apps
Listen to this article In today's world, there are plenty of excellent options besides Netflix, Hulu, and Amazon Prime that can keep people entertained. For streaming services to survive, great content and user...
Why does your VOD content need trailers?
Listen to this article Marketing your content with trailers is one of the most effective ways to take it to your audience. The trailer makes them curious about the movie/show and gives them a glimpse into what it will...
What Is OTT Advertising and How Does it Work?
Listen to this article If you’ve ever binged a show on Freevee or Discovery+ you would have encountered a few ads. Have you ever wondered how those ads were placed in those videos? Advertising drives a significant...
