Listen to this article The purpose of coupon marketing is to offer a discount to your valuable customers and increase their desire to save money by upgrading plans or purchasing more content. But coupon marketing...
Author - Anjana Devi
Anjana Devi
App Store Optimization for Streaming Apps
Listen to this article In today's world, there are plenty of excellent options besides Netflix, Hulu, and Amazon Prime that can keep people entertained. For streaming services to survive, great content and user...
Why does your VOD content need trailers?
Listen to this article Marketing your content with trailers is one of the most effective ways to take it to your audience. The trailer makes them curious about the movie/show and gives them a glimpse into what it will...
What Is OTT Advertising and How Does it Work?
Listen to this article If you’ve ever binged a show on Freevee or Discovery+ you would have encountered a few ads. Have you ever wondered how those ads were placed in those videos? Advertising drives a significant...
Marketing Strategies for OTT Businesses
Listen to this article The OTT market was valued at USD 101.42 billion in 2020, and it is expected to reach USD 223.07 billion by 2026. The reason for this is that we spend a lot of time on OTT platforms. ...
Email Marketing Strategies for OTT Businesses
Listen to this article While email marketing may seem like a thing of the past, it is actually one of the most effective marketing tools available today. Just take a moment to think about how you spend time marketing...
How to turn your social channels into a marketing tool for your streaming business?
Listen to this article Social media is one of the most important facets of marketing your streaming business as millions of users flock to social networks every day to pass their time Using social media to increase your...
How to Design Attractive Thumbnails for Your Videos?
Listen to this article Great content can make the difference between success and failure, but that’s only half the battle. The internet has a lot of content available for viewers. So, the saying “Don’t judge a book by...
What should you look for in an OTT CMS?
Listen to this article Internet technologies and mobile devices have sparked a revolution in digital content consumption. Cisco declared that in 2022, online videos will make up more than 82% of all internet traffic...
