A lot has been written about the decline of TV and the rise of OTT. But how fast is the decline? The US pay-TV lost a total of about 900000 subs in Q3 2023 alone and research suggests that pay TV customers in the US will fall by less than six million over the next…
OTT platforms began in the early 2000s when faster internet and better video compression allowed content to be streamed over the Internet. At first, OTT services were only available on desktop computers, and users had to download large files to watch anything. But as internet speeds improved and mobile technology advanced, streaming evolved to allow…
When Netflix started in 1997, it disrupted the video rental industry by selling and renting DVDs through postal service. Now, not many people remember buying VHS tapes and DVDs from video renting stores. In 2007, Netflix again disrupted the video industry by introducing Video on demand as one of their core services. As Internet speed…
The SVOD market is booming with an expected growth rate of 4.1% in the next few years. Today, more consumers are ready to pay for watching premium content online. Knowing that the SVOD market is growing, it makes sense to launch a subscription video business at this time. Are you a content creator looking to launch your subscription video…
Depending on who you ask, TV is either dead or stronger than ever. Polarizing extremes indeed; however, one thing that has changed for sure is how audiences consume video content now. The viewership of OTT streaming platforms and other online video platforms is following a constant upward trend. All one needs to access such content…
YouTube is a great platform to build an audience and make money. We all have heard of YouTubers starting from scratch and making millions in revenue. But is YouTube the only place to monetize your videos? The answer is no. Lots of content creators have started realizing that there are other ways to additionally monetize…
Trends: Keep these points in mind if you are a content creator looking to launch your video streaming service in Southeast Asia: Video consumption on mobile is far higher than connected TV devices. Usage of devices like Roku and Apple TV is yet to catch up in Southeast Asia. Your first priority should be to…