Until a few years back, content creators or broadcasters followed a distinct video monetization model. It used to be subscription versus advertising, where the market evolved from advertisements to subscription-based service. But today, those lines are getting blurred and creators are experimenting with a hybrid model. The global advertising-based video-on-demand market size was estimated at…
There are numerous services to consider when it comes to white label video streaming platforms. Learn how to craft a branded viewing experience.
If you are a video content creator or broadcaster, you probably want to know how to make money streaming. You must be already aware of how many OTT service providers like Hulu, HBO Now, Netflix, and others are earning billions. In 2020, eMarketer carried out a forecast of video subscription revenues for the first time and broke…
The COVID-19 pandemic has spurred new ways for video content creators to reach their viewers. Building an OTT app for your video business is the new wave, and some popular OTT services like Netflix, Amazon Prime, etc. are proving this right. With the escalating pandemic crisis forcing people to stay indoors, OTT (Over-the-Top) makes sure they don’t…
Today, people are abandoning traditional cables and streaming videos on OTT ( Over-the-top ) platforms. About 235 million Americans are now consuming digital video on streaming media devices like Smart TVs, a Roku, or gaming consoles to view their content. Some of the best OTT services like Hulu, Amazon Prime Video, HBO Now, Netflix, etc., are earning revenue in…
We have come a long way from watching cable TV to streaming videos on OTT platforms like Netflix, Hulu, and Prime Video. The size of the video streaming industry is expected to reach the 411 million mark by 2022 in the US alone. Clearly, the video streaming business isn’t slowing down anytime soon. Today, consumers…
