Broadcasters and content producers are evolving their products and exploring new business models. One such way to monetize your content is by implementing pay-per-view with your live streams or on-demand videos. There are many other models to monetize the streaming business, including SVOD (Subscription video on demand) and AVOD (Advertising video on demand). However, this…
The popularity of streaming media is rising with new OTT services getting launched every day. From a consumer perspective, the use of OTT services increased by 5.2 million homes from April 2019 to April 2020 thanks to the COVID-19 lockdown. For broadcasters, the user experience they offer plays a significant role in setting them apart from the…
AVOD (Advertising Video On Demand) is rapidly taking center stage in the VOD industry. The rise of popular players in the AVOD space such as Hulu, Roku, and Tubi has forced the balance to shift from SVOD to AVOD. Driven by the race for audience attention and profitability, leading new services are going through the…
You keep hearing about YouTube influencers raking all the moolah from their channels. Their success stories make earning money seem so easy. Many times, their video content is basic and even run-of-the-mill. And that makes you wonder how they grew their subscriber base. Despite spending much time and effort in curating and creating quality content,…
With the traditional cable TV slowly going out of use, it is not strange to find people using several different devices for content consumption. They could stream Amazon Fire TV with their family in the evenings, catch up on their favorite films while commuting to work on Netflix mobile, and end the day with watching…
With consumers spending an exceptional amount of time on the internet, the rise of OTT platforms and streaming media content is inevitable. The global OTT market has the potential to grow to $77.73 billion by 2023. OTT subscriptions are disrupting traditional cable TV networks as more and more consumers shift to viewing online channels. In…
If you are a business owner or content creator that has recently hopped on the OTT bandwagon, the number of options to explore might seem overwhelming. A 2019 study conducted by Deloitte shows that 69% of the households in the US subscribed to streaming services in 2018 alone. eMarketer predicts that by 2022, 55.1 million…