As an OTT platform owner looking to monetize through the AVOD model, choosing the right technology provider is a big decision. The features and capabilities that your platform provider offers will play a huge role in...
Category - Marketing
Anjana Devi
SaaS vs. On-Premise: Why Streaming Services Should Choose SaaS Model?
Building a streaming service from scratch can be challenging. You will have to acquire knowledge related to infrastructure, cost, and time-to-market. One big decision you will have to make is choosing between a...
How to Build Video Streaming Apps for iOS? A Step-by-Step Guide
Listen to this article Gone are the days when entertainment was limited to our TVs in living rooms. Now, with video streaming apps like Netflix, Amazon Prime, and Hulu, the norm of cable/satellite TV as a primary...
Aishwarya Aggarwal
SVOD, AVOD or TVOD: Choose the best for your video business
Listen to this article When Netflix started in 1997, it disrupted the video rental industry by selling and renting DVDs through postal service. Now, not many people remember buying VHS tapes and DVDs from video renting...
Gokul K
OTT App Development: The Ultimate Guide
Listen to this article OTT platforms began in the early 2000s when faster internet and better video compression allowed content to be streamed over the Internet. At first, OTT services were only available on desktop...
Fundamentals of Ad Tech for AVOD Services
Listen to this article With everyone wanting more stuff to watch online, ad-supported video-on-demand (AVOD) steps in with a big library of content at no cost. They use data to show you ads and suggest things you might...
The Ultimate Guide to SEO for OTT Platforms
Listen to this article You've poured your heart and soul into creating a fantastic streaming service. You've got the content, the passion, and the popcorn ready to go. But how will people find your platform amidst the...
Breaking Down the FAST Ecosystem
A comprehensive guide on understanding the different components of the FAST ecosystem, the main players in each category, and how they all work together to deliver content to viewers.
What is OTT TV and why is it trending?
Listen to this article If you were born around or before the 90’s you’ve probably experienced the shift that television viewing has experienced in the past two decades. In earlier times, with traditional television...
Madhuri Bajaj
App Store Optimization for Streaming Apps
Listen to this article In today's world, there are plenty of excellent options besides Netflix, Hulu, and Amazon Prime that can keep people entertained. For streaming services to survive, great content and user...
