Listen to this article Video content is winning the game across platforms. Be it 15-30 second reels on Instagram, YouTube shorts or long-form content on OTT platforms, video content consumption on the internet has grown...
Category - Marketing
Priyanka Desai
How To Build Your Samsung TV App Without Any Coding
Listen to this article The OTT TV industry has become a highly competitive space for content creators. Year after year, several new players are coming into the markets the world over and the competition just keeps...
Madhuri Bajaj
How to Build an Android TV app – A step by step guide
Listen to this article Android TV is rising in popularity owing to the growing consumption of video content over OTT platforms. What gives Android TV an edge over competitors is the ease of use and quick access to...
Akancha Tripathi
How to Build a Successful AVOD Streaming Service?
Listen to this article Until a few years back, content creators or broadcasters followed a distinct video monetization model. It used to be subscription versus advertising, where the market evolved from advertisements...
Nikita Agarwal
How To Acquire Users For Your OTT Platform?
Attracting, acquiring, and retaining subscribers to your OTT service is one of the biggest challenges you will face. This article will help you acquire viewers like a pro
OTT Marketing Strategies for User Retention
Listen to this article A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only...
Marketing Strategies for OTT Businesses
Listen to this article The OTT market was valued at USD 101.42 billion in 2020, and it is expected to reach USD 223.07 billion by 2026. The reason for this is that we spend a lot of time on OTT platforms. ...
Anjana Devi
Everything You Need to Know About Payment Gateways for Streaming Services
Listen to this article A decade ago we used to buy CDs and DVDs to watch movies and listen to music. Nowadays, more and more people just stream everything online through services like Netflix and Spotify. That's...
Breaking Down the FAST Ecosystem
A comprehensive guide on understanding the different components of the FAST ecosystem, the main players in each category, and how they all work together to deliver content to viewers.
Fundamentals of Ad Tech for AVOD Services
Listen to this article With everyone wanting more stuff to watch online, ad-supported video-on-demand (AVOD) steps in with a big library of content at no cost. They use data to show you ads and suggest things you might...
