You keep hearing about YouTube influencers raking all the moolah from their channels. Their success stories make earning money seem so easy. Many times, their video content is basic and even run-of-the-mill. And that makes you wonder how they grew their subscriber base. Despite spending much time and effort in curating and creating quality content,…
If you are a business owner or content creator that has recently hopped on the OTT bandwagon, the number of options to explore might seem overwhelming. A 2019 study conducted by Deloitte shows that 69% of the households in the US subscribed to streaming services in 2018 alone. eMarketer predicts that by 2022, 55.1 million…
Depending on who you ask, TV is either dead or stronger than ever. Polarizing extremes indeed; however, one thing that has changed for sure is how audiences consume video content now. The viewership of OTT streaming platforms and other online video platforms is following a constant upward trend. All one needs to access such content…
Over the last few years, streaming device maker Roku has become one of the most attractive opportunities for broadcasters. The reason? It powers 38% of smart TVs sold in the United States. As of the second quarter of 2022, Roku reported a total of around 63.1 million monthly active users in the United States. Roku…
You are an expert teacher and have invested time in developing a specialized curriculum to cater to your students. Your chosen field could be anything – yoga, music, life coach, spirituality, cookery, self-help, language, art, leadership or executive training. Now you are exploring other avenues to reach more students, especially in the online space. What…
From being a YouTuber, you have successfully expanded in to the Video on Demand (VOD) Business and have started seeing progress. Your subscriptions are growing steadily and so is your income. And then, you begin to wonder, “What’s next? Where will the next set of subscriptions come from?” The short answer to the question –…
The global demand for streaming services has skyrocketed, with audiences shifting from traditional cable TV to on-demand digital content. Viewers now expect high-quality, easily accessible content anytime, anywhere. This surge in demand has led to fierce competition, making it essential for businesses to establish a strong presence in the OTT (Over-the-Top) space. To stay ahead…
YouTube is a great platform to build an audience and make money. We all have heard of YouTubers starting from scratch and making millions in revenue. But is YouTube the only place to monetize your videos? The answer is no. Lots of content creators have started realizing that there are other ways to additionally monetize…
Teaching an online class is unlike any classroom, especially for a subscription model video business. You have to provide maximum value in every session. You have limited time to pique the interest of the user and keep them coming back for more. The key to growing the audience often comes down to a single word…
You have built an OTT Video Stream Service and Mobile apps using Ventuno’s easy and affordable SaaS solution. Your next challenge is to market it efficiently, so that users can easily discover the app, download it and start viewing your content. There are millions of apps and with platforms like Apple TV, Netflix, Amazon Fire and…
The era of one-dimensional, rigid and linear television has given way to interactive Over-The-Top (OTT) streaming. For the first time in the history of Television, advertisers are spending more money on digital than traditional TV. Many content creators have already adapted to this forced change by diversifying their revenue source, and by syndicating videos to…
Did you know? Every month there is at least one new entrant in the OTT service industry. The OTT industry has experienced a major rise in the number of players entering the market. With such a phenomenal boom, it is expected to become a trillion-dollar industry within this decade. When there is so much growing…