Cart abandonment coupons

Cart abandonment coupons are discounts or promotions that are offered to customers when they leave items in their online shopping cart without completing the purchase. They are typically used as a way to encourage customers to complete the purchase and to drive sales.

For example, an OTT (over-the-top) streaming platform might offer a cart abandonment coupon to a customer who has viewed subscription plans but has not completed the transaction. The coupon might take the form of a discount code that can be applied at the payment stage or a free trial period for new subscribers.

Imagine that you are a customer of an OTT streaming platform that offers a wide variety of movies, TV shows, and other video content. You are interested in subscribing to the service, so you check their plans. However, before you complete the purchase, you get distracted and close the browser window without completing the checkout process.

A few hours later, you receive an email from the streaming platform with the subject line "Don't miss out on this offer!" The email includes a personalized message that mentions the subscription package that you viewed, and offers a discount code that can be applied at checkout to receive a 10% discount on the subscription fee.

The email will also include a link to their website, where you can easily complete the transaction by entering the discount code at checkout.

Overall, this email delivers the cart abandonment coupon in a timely and personalized manner, making it easy for you to complete the purchase and take advantage of the discount. It is an effective way for the streaming service to recover a lost sale and to encourage you to become a customer of the service.