Anjana DeviPre-roll ads are video ads that are shown before the main content in a streaming service. In a streaming business, pre-roll ads are a common way to monetize video content. For example, a viewer may be required to watch a 15-second pre-roll ad before being able to watch the desired video content.
The advantage of pre-roll ads is that they are seen by a large audience and provide a captive audience for advertisers. Streaming businesses can also use pre-roll ads to promote their own content or services, as well as generate revenue through advertising.
Pre-roll ads can be targeted to specific audiences based on factors such as demographic information, location, or interests. This targeting can help ensure that the right message is being shown to the right audience, increasing the relevance and impact of the ad.
In summary, pre-roll ads are an important component of a successful monetization strategy for streaming businesses, allowing them to generate revenue and promote their own content while providing advertisers with a captive audience for their messages.
