Anjana DeviRe-engagement coupons are discounts or promotions that are offered to customers who have not used a service or product for a period of time, with the goal of encouraging them to re-engage and continue using the service or product. Re-engagement coupons are often used as a way to improve customer retention and drive sales.
How to use re-engagement coupons?
Say an OTT streaming platform has noticed that a large number of its customers have not used the service for several months. The company wants to encourage these inactive customers to re-engage with the service and continue using it, in order to improve customer retention and drive sales.
To achieve this goal, the streaming service decides to send a re-engagement coupon to all customers who have not used the service for at least three months.
To deliver the coupon, the streaming service typically sends an email to all inactive customers with the subject lines like "Welcome you've been missing" The email includes a personalized message that mentions the length of time that the customer has been inactive, and offers the discount code as a way to encourage them to re-engage with the service. The email will also include the latest and trending content to make sure the user is tempted to use the service again
Gokul K
