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Last Updated on October 26, 2026 by
Evaluating OTT Platforms for AVOD and FAST: Key Features to Look For
Last Updated on October 26, 2026 by
Evaluating OTT Platforms for AVOD and FAST: Key Features to Look For

Last Updated on May 21, 2025 by Anjana Devi A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only that, it helps boost customer loyalty, ROI, and user acquisition. According to the Research Director at Park Associates, “They…
Last Updated on January 2, 2023 by Anjana Devi Over the last few years, streaming device maker Roku has become one of the most attractive opportunities for broadcasters. The reason? It powers 38% of smart TVs sold in the United States. As of the second quarter of 2022, Roku reported a total of around 63.1…

Last Updated on May 20, 2025 by Anjana Devi Until a few years back, content creators or broadcasters followed a distinct video monetization model. It used to be subscription versus advertising, where the market evolved from advertisements to subscription-based service. But today, those lines are getting blurred and creators are experimenting with a hybrid model. …

Last Updated on May 27, 2025 by Anjana Devi When Netflix started in 1997, it disrupted the video rental industry by selling and renting DVDs through postal service. Now, not many people remember buying VHS tapes and DVDs from video renting stores. In 2007, Netflix again disrupted the video industry by introducing Video on demand…