Listen to this article There is a thin line between justifying customer data recording for a better experience and a breach of privacy. Every app on your phone, whether it is an OTT platform or an eCommerce site...
What are FAST channels?
Listen to this article The FAST TV audience has been on the rise in recent times. Multiple FAST platforms are now bigger in terms of the number of viewers compared to cable and satellite TV platforms in the U.S. This is...
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OTT Marketing Strategies for User Retention
Listen to this article A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only...
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