avod svod tvod

SVOD, AVOD or TVOD: Choose the best for your video business

When Netflix started in 1997, it disrupted the video rental industry by selling and renting DVDs through postal service. Now, not many people remember buying VHS tapes and DVDs from video renting stores. In 2007, Netflix again disrupted the video industry by introducing Video on demand as one of their core services. As Internet speed…

11 key features to look for in an OTT platform

11 key features to look for in an OTT platform

The global demand for streaming services has skyrocketed, with audiences shifting from traditional cable TV to on-demand digital content. Viewers now expect high-quality, easily accessible content anytime, anywhere. This surge in demand has led to fierce competition, making it essential for businesses to establish a strong presence in the OTT (Over-the-Top) space. To stay ahead…

AVOD Streaming Service

How to Build a Successful AVOD Streaming Service?

Until a few years back, content creators or broadcasters followed a distinct video monetization model. It used to be subscription versus advertising, where the market evolved from advertisements to subscription-based service.  But today, those lines are getting blurred and creators are experimenting with a hybrid model.  The global advertising-based video-on-demand market size was estimated at…

The complete guide to OTT Advertising

OTT platforms have become very popular these days. Using Netflix, Roku, Amazon Prime, etc. is now synonymous with watching shows, movies, videos or any video content one wants to watch. As OTT grows to become the more preferred platform for viewers, OTT advertising has grown to become a lucrative marketing medium for businesses too. According…