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Metadata in OTT
Engineering | Marketing

What Is Metadata And What Role Does it Play In The OTT Business?

ByPriyanka Desai May 20, 2022May 20, 2025

Video content is winning the game across platforms. Be it 15-30 second reels on Instagram, YouTube shorts or long-form content on OTT platforms, video content consumption on the internet has grown massively over the years. But there is a newly emerging problem appearing with too much video content being created, especially on OTT platforms and…

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Understanding OTT User Management
Marketing

Understanding OTT User Management

ByAnjana Devi December 16, 2022March 13, 2023

You’ve just started a new video business! Great! Let’s walk through some of the challenges any streaming business faces while managing and scaling its service.  Are your employees able to access reports without wasting much of their productive time? Your viewers must be able to access your videos without any difficulty. After all, they have…

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OTT CMS Feature image - video CMS
Marketing

What should you look for in an OTT CMS?

ByAnjana Devi May 27, 2022December 30, 2022

Internet technologies and mobile devices have sparked a revolution in digital content consumption. Cisco declared that in 2022, online videos will make up more than 82% of all internet traffic. With so many entertainment options today, a huge video library may not be sufficient to keep customers hooked to your streaming service. Streaming services must…

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