Research has proven time after time the power of visual memory. Humans can process and store information if it is visually appealing as it is easy to recall and remember. As per WYZowl, 94% of marketers believe that using video content has helped the user understand their products/services better. That said, how often have you…
Video content is winning the game across platforms. Be it 15-30 second reels on Instagram, YouTube shorts or long-form content on OTT platforms, video content consumption on the internet has grown massively over the years. But there is a newly emerging problem appearing with too much video content being created, especially on OTT platforms and…
Internet technologies and mobile devices have sparked a revolution in digital content consumption. Cisco declared that in 2022, online videos will make up more than 82% of all internet traffic. With so many entertainment options today, a huge video library may not be sufficient to keep customers hooked to your streaming service. Streaming services must…
Great content can make the difference between success and failure, but that’s only half the battle. The internet has a lot of content available for viewers. So, the saying “Don’t judge a book by its cover” doesn’t apply to online videos. Because you, me, and everyone else on the internet decide whether or not to…