Trends: Keep these points in mind if you are a content creator looking to launch your video streaming service in Southeast Asia: Video consumption on mobile is far higher than connected TV devices. Usage of devices like Roku and Apple TV is yet to catch up in Southeast Asia. Your first priority should be to…
While we all enjoy watching videos online, rarely do we think how the video gets streamed to the video player. Is the video sent as a single monolith file by the server that is progressively downloaded and played back by the player? Or is the video sent as small chunks of ‘mini video files’ that…
If reports are to be believed, the value of European OTT market will double from $10B to $20B in the next 5 years. The numbers are an all-time high, with over 2,563 on-demand services having established in the entire European Union. Table of Contents: 1. Trends in Western Europe 2. Trends in Eastern Europe 3….
A lot has been written about the decline of TV and the rise of OTT. But how fast is the decline? The US pay-TV lost a total of about 900000 subs in Q3 2023 alone and research suggests that pay TV customers in the US will fall by less than six million over the next…
When Netflix started in 1997, it disrupted the video rental industry by selling and renting DVDs through postal service. Now, not many people remember buying VHS tapes and DVDs from video renting stores. In 2007, Netflix again disrupted the video industry by introducing Video on demand as one of their core services. As Internet speed…
The global demand for streaming services has skyrocketed, with audiences shifting from traditional cable TV to on-demand digital content. Viewers now expect high-quality, easily accessible content anytime, anywhere. This surge in demand has led to fierce competition, making it essential for businesses to establish a strong presence in the OTT (Over-the-Top) space. To stay ahead…
A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only that, it helps boost customer loyalty, ROI, and user acquisition. According to the Research Director at Park Associates, “They [the audience] have much more time and opportunity to…
Attracting, acquiring, and retaining subscribers to your OTT service is one of the biggest challenges you will face. This article will help you acquire viewers like a pro
The purpose of coupon marketing is to offer a discount to your valuable customers and increase their desire to save money by upgrading plans or purchasing more content. But coupon marketing is not just about your existing users. In fact, coupons are a great way to introduce new customers to your OTT service and then…
Depending on who you ask, TV is either dead or stronger than ever. Polarizing extremes indeed; however, one thing that has changed for sure is how audiences consume video content now. The viewership of OTT streaming platforms and other online video platforms is following a constant upward trend. All one needs to access such content…
Did you know? Every month there is at least one new entrant in the OTT service industry. The OTT industry has experienced a major rise in the number of players entering the market. With such a phenomenal boom, it is expected to become a trillion-dollar industry within this decade. When there is so much growing…
When you build an OTT solution, the 1st question that pops up is what all endpoints should you support? Does your solution include a responsive website, an Android app and an iOS mobile app? Yes! What about connected TV apps for Roku, Apple TV, Fire TV, and Android TV? Definitely! The one thing that gets…