OTT platforms began in the early 2000s when faster internet and better video compression allowed content to be streamed over the Internet. At first, OTT services were only available on desktop computers, and users had to download large files to watch anything. But as internet speeds improved and mobile technology advanced, streaming evolved to allow…
The global demand for streaming services has skyrocketed, with audiences shifting from traditional cable TV to on-demand digital content. Viewers now expect high-quality, easily accessible content anytime, anywhere. This surge in demand has led to fierce competition, making it essential for businesses to establish a strong presence in the OTT (Over-the-Top) space. To stay ahead…
You have built a great community on social platforms and continue to build and engage your audience with great content. You have now decided to start your own internet streaming service and want to know if you should go for a SaaS-based technology platform or build your own technology stack to power your streaming service….
From being a YouTuber, you have successfully expanded in to the Video on Demand (VOD) Business and have started seeing progress. Your subscriptions are growing steadily and so is your income. And then, you begin to wonder, “What’s next? Where will the next set of subscriptions come from?” The short answer to the question –…
Over the last few years, streaming device maker Roku has become one of the most attractive opportunities for broadcasters. The reason? It powers 38% of smart TVs sold in the United States. As of the second quarter of 2022, Roku reported a total of around 63.1 million monthly active users in the United States. Roku…