When Netflix started in 1997, it disrupted the video rental industry by selling and renting DVDs through postal service. Now, not many people remember buying VHS tapes and DVDs from video renting stores. In 2007, Netflix again disrupted the video industry by introducing Video on demand as one of their core services. As Internet speed…
The purpose of coupon marketing is to offer a discount to your valuable customers and increase their desire to save money by upgrading plans or purchasing more content. But coupon marketing is not just about your existing users. In fact, coupons are a great way to introduce new customers to your OTT service and then…
Listen to this article After a brief decline in 2020, the global Entertainment and Media (E&M) industry is poised for strong growth with revenues rising a strong 10.4%. The report also forecasts that by 2026, the E&M industry will approach US$3tn in revenues. The image shows the fierce competition in the E&M market. But you…
We have come a long way from watching cable TV to streaming videos on OTT platforms like Netflix, Hulu, and Prime Video. The size of the video streaming industry is expected to reach the 411 million mark by 2022 in the US alone. Clearly, the video streaming business isn’t slowing down anytime soon. Today, consumers…
The global demand for streaming services has skyrocketed, with audiences shifting from traditional cable TV to on-demand digital content. Viewers now expect high-quality, easily accessible content anytime, anywhere. This surge in demand has led to fierce competition, making it essential for businesses to establish a strong presence in the OTT (Over-the-Top) space. To stay ahead…
If reports are to be believed, the value of European OTT market will double from $10B to $20B in the next 5 years. The numbers are an all-time high, with over 2,563 on-demand services having established in the entire European Union. Table of Contents: 1. Trends in Western Europe 2. Trends in Eastern Europe 3….