ott user retention Archives - Ventuno

Email Marketing

Email Marketing Strategies for OTT Businesses

ByAnjana Devi July 16, 2022May 27, 2025

While email marketing may seem like a thing of the past, it is actually one of the most effective marketing tools available today. Just take a moment to think about how you spend time marketing your streaming business. You might be making a serious mistake if you spend most of your time on social media…

Retain OTT Users

OTT Marketing Strategies for User Retention

ByPriyanka Desai April 8, 2022May 21, 2025

A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only that, it helps boost customer loyalty, ROI, and user acquisition. According to the Research Director at Park Associates, “They [the audience] have much more time and opportunity to…