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Last Updated on September 1, 2026 by
Evaluating OTT Platforms for AVOD and FAST: Key Features to Look For
Last Updated on September 1, 2026 by
Evaluating OTT Platforms for AVOD and FAST: Key Features to Look For

Last Updated on May 21, 2025 by Anjana Devi A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only that, it helps boost customer loyalty, ROI, and user acquisition. According to the Research Director at Park Associates, “They…

Last Updated on May 20, 2025 by Anjana Devi Until a few years back, content creators or broadcasters followed a distinct video monetization model. It used to be subscription versus advertising, where the market evolved from advertisements to subscription-based service. But today, those lines are getting blurred and creators are experimenting with a hybrid model. …

Last Updated on May 27, 2025 by Anjana Devi While email marketing may seem like a thing of the past, it is actually one of the most effective marketing tools available today. Just take a moment to think about how you spend time marketing your streaming business. You might be making a serious mistake if…
Last Updated on March 31, 2023 by Anjana Devi OTT platforms have become very popular these days. Using Netflix, Roku, Amazon Prime, etc. is now synonymous with watching shows, movies, videos or any video content one wants to watch. As OTT grows to become the more preferred platform for viewers, OTT advertising has grown to…